I also created the rough draft of the March Memorial Minute and contacted Kurt at KGOU for the first person interviews they want to broadcast.
Wednesday, February 24, 2010
Communications (2-22-10, 2-24-10)
This week went to gearing up for the 15th anniversary. Kari Watkins, my boss, created a list of the print publications that she wanted me to contact for deadlines to pitch stories. I began the search through Vocus, which is a like a media database, to find the contact information for the list. I called everyone from the Journal Record to the NY Times. This was a great experience for me because it showed me how to look up media contacts as well as what questions to ask for when wanting to pitch a story in their publication. One key thing that I learned from this is that most magazine publication want pitch stories for events that are at least three months away, this is very important information.
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Hi Shayla, glad you had a great experience -- and a chance to use Vocus. When doing research like this, it's good to remember that Vocus has custom fields where you can enter your own findings -- and allows you to share what you find with others on your team. This is important for relationship building, which is key in our line of work! Good luck to you!
ReplyDeleteFrank Strong
Director of PR
Vocus
Thanks Frank!! I did see where I can do that. I like how Vocus lets you create, sort, and save your own lists so you don't have to keep manually searching for the outlets you send to each time. I do have a question for you though, I am trying to locate specific journalists, is there a way to do a search just be name? I have been having a little bit of trouble with this.
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